Globalization and Nollywood


Author: Shubin, Vladimir
Journal: Journal of Globalization Studies. Volume 9, Number 2 / November 2018

DOI: https://doi.org/10.30884/jogs/2018.02.07

In this issue of the Journal we present another article from the Nigerian scholars devoted to Nollywood and the relations of this entity to the process of globalization. The first one entitled ‘Cinema Globalization and Nation Branding: An Exploration of the Impact of Nollywood on the Nigerian Image Crisis’ by Floribert Patrick C. Endong was published in Vol. 9, number , 2017 in the section devoted to the African problems through the Nigerian lens. It is hardly accidental that Nollywood was founded and developed in Nigeria. It would not be an exaggeration to say that this is one of expressions of the role Nigeria is playing in Africa and the world as well as of the multi-ethnical and multi-cultural nature of the Nigerian society.